D-Style x Bel-Air Fine Art : Fred Allard
Event
D-Style x Bel-Air Fine Art
Fred Allard
Fred Allard, the contemporary artist who exalts ephemeral addictions to create new-generation portraits. Fred Allard’s work is all about locking in our addictions for all eternity through the creation of timeless art pieces. Working with packaging and objects that have become strong and widely embraced symbols of our consumer society, the artist explores many different worlds of expression, each one a source of inspiration…
Fred Allard, the contemporary artist
By freeze-framing these ephemeral objects in time, Fred Allard gives them eternal existence. The result is a séries of portraits that encapsulate our times. By choosing a ‘bag’ as the iconic object around which his collections are built, he subverts a symbolic object by giving it a transparency that questions its purpose, and imbues it with a creative force heavily influenced by Pop Culture. The result is an irreverent mash-up of genres that breaks all the rules to draw often opposed worlds together. Sculptures created around resin-encapsulated compressed objects are Fred Allard’s signature.
Four keys
Expertise — A Fred Allard sculpture is instantly recognisable for its use of the technique known as inclusion. He composes and sculpts his pieces by compressing iconic products before immobilising them for ever in resin inclusions. Fred Allard is heavily influenced by the shape-shifting movement of the Nice School, made famous by César and his compressions, and the inclusions of Arman
Family studio — Fred Allard has developed and refined this unique craft-based technique in his family studio near Nice, where he works with his two children and shares his expertise.
Authenticity — Fred Allard’s focus on his creative work and studio, where every aspect of technique is meticulously studied and considered, speaks volumes about his authenticity as both craftsman and artist.
Transparency — By opening the doors of his studio to show us his work behind the scenes, Fred Allard is as transparent about revealing his techniques as he is about the history and design of his equally transparent inclusion pieces.
Paper bags collection
Paper bags are the pinnacle of the luxury paradox, simple paper containing value and beauty. In his paper bag collections, Fred composes with actual bags from highend luxury brands and fills them with popular symbols such as Coca Cola and Chupa Chups, to name a few. Finished, his pieces create a sumptuous blend of genres by transcending the codes of two opposing worlds.
Collection It Bag
The natural evolution of paper bags were it bags, actual designer handbags painted by Fred’s hand and immortalized after a long process. Leather, suede, gold, diamond, the purity of the materials in these icons of world fashion is remarkable and made all the more stunning by their immersion in a transparent resin. Goyard, Balmain, Fendi, windowshopping becomes reality with Fred Allard’s it bags.
Collection Travel Bag / Roller Bag
Fred Allard takes his work to the air in his new collection of travel bags, evocative art that redefines luxury travel, liberty and the exotic. Reencounter Fred’s unique style in these impressive pieces, colorfully transparent cabin luggage, vanities and roller bag filled with the luxury traveler’s fantasies. All without forgetting explosive and pop painting and the strange sensation of eternity procured by the resin.
Collection Nature Gold
Since the beginning of time, gold has been coveted by Man more than any other metal. From the world of luxury to the world of art, this pre- cious metal has been visited and revisited, and yet always catches the eye. In his pursuit of absolute aesthetic, Fred Allard launches his explo- sive new collection, the nature gold, golden still lifes of his most iconic pieces. Dazzling, detailed and highly evocative of his creativity, this work gives new breath to Fred Allard’s greatest classics.
Collection Basket Bag Le panier
Since the beginning of time, gold has been coveted by Man more than any other metal. From the world of luxury to the world of art, this pre- cious metal has been visited and revisited, and yet always catches the eye. In his pursuit of absolute aesthetic, Fred Allard launches his explo- sive new collection, the nature gold, golden still lifes of his most iconic pieces. Dazzling, detailed and highly evocative of his creativity, this work gives new breath to Fred Allard’s greatest classics.
Collection Minaudière
A Collector’s Edition to which Fred Allard applies his unmistakable Punk Paradise style: a mix of genres in which luxury goods and street art collide to cross-fertilize each other and unite to remain frozen in time for all eternity.
Collection Compression
If you ask Fred Allard who his idols are, the answer is always the same ; César and Arman. Two masters of compression, inclusion and accumulation that inspired Fred throughout his work. In his perpetual search of himself, and thanks to this constant inspiration, Fred takes these subjects and bends them with the desire to innovate and leave his mark. We come across an insane accumulation of objects representative of his work, as always compressed in his crystal-clear resin.
When?
From June 10 to July 10, 2021.
Where?
D-Style Interior
Leuvensesteenweg, 323A
1932 Sint-Stevens-Woluwe
